In this episode, Jared discusses the idea of attracting and repelling clients based on your music style, personality, and marketing approach. He emphasizes the importance of staying true to yourself and creating a clear identity to naturally attract the right clients. Jared shares examples from his own experience and highlights the need to be polarizing in your marketing. He addresses feedback he received regarding the recording location of his podcast and encourages musicians to embrace their authenticity. The episode concludes with a reminder to check out the gig vault at FulltimeMusicAcademy.com/venues and the empowering message that success is just one gig away.

"Stay true to yourself and create a clear identity. You want to be polarizing in your marketing of your music so that people are forced to take a side, to take a stand. It will attract certain kinds of people and repel others. Embrace your authenticity and let it naturally draw in the right clients."

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Hey, what's up gigging pros. It's Jared Judge. Welcome to another episode of The Gigging Musician Podcast.

It's been a couple of days. But I really want to make sure I got a podcast. And I don't know if you can hear the thunder behind me, it's probably not safe. But I'm walking outside in between thunderstorms.

But I had some mail to drop off. Some of you will be getting your Gigging Secrets Book in the mail. That's what I was dropping off. So check your inboxes excited to send those out.

Anyway, I wanted to chat with you about something that I briefly touched on a while ago, which is that you, your music is not a fit for everybody. I did a podcast exactly for that.

But I want to kind of shift the thinking a little bit, in that you will attract people similar to you as your clients. And conversely, you will repel people different from you, as your clients.

For example, let's just take a random genre, let's say classical. So as you know, I my string quartet in Milwaukee, which yes, I'm in Denver, I'm running a string quartet in Milwaukee, my string quartet in Milwaukee plays a lot of classical music, in addition to pop covers.

And as a result, because I have designed the act that way, I tend to attract a lot of people who want classical music. And so that's a pretty obvious statement. But if you think about it is like, the kind of person that I am, the kind of musician that I am, has attracted a certain type of customer.

But couldn't, the converse is actually true, as well, which is, I as a musician, as a music director, my act repels people who are different than me. For example, if somebody is looking for, you know, a metal band, for their event, I am not going to be top of their list.

In fact, they'll come to my website, they will see who I am, and what we play, and they will be turned off of it. And they will most likely close the page and leave. And I just want to mention this because this is not trivial.

Yes, it seems obvious. But there are certain things beyond just those surface level things such as genre, that people either are attracted to, or are repelled by, for example, your personality traits, in the way that you've written the text on your website, in the way that you've staged your photos.

Well, if you didn't stage, then that's also a choice that will either attract or repel certain types of people in whether or not your recordings sound professional, or if they sound like they were done on an iPhone, which isn't a bad choice, by the way, those decisions will attract or repel certain types of people.

In fact, I have heard from some of my marketing mentors, it's almost equally important to repel the wrong kind of people from your marketing, as it is to attract the right kind of people.

Like we want to be polarizing in our marketing of our music. So that people are forced to take a side that is forced to take a stand. And like yes, I'm attracted to this type of person, I'll go with them.

And no, I don't want to go with the other type of person, because that's not the type of person that I gel with. I think a good example of it, not to call anyone out specifically. But I checked my Facebook message requests the other day.

And I saw I had a message from almost a month ago. And I apologize, it took me this long to see it from one of you my listeners saying that, you know, I love the content, the content is great.

You talk about I forget the exact word but they they you talk about authenticity, and integrity. That was the word they used. And yet you record these podcasts when you're on a hike or on a walk and you're out of breath.

And I find that doesn't align with your your message. I found that very interesting. And I appreciate the feedback. However, I've also gotten similar feedback from the opposite side of that argument, where someone says, I love how natural and authentic your podcast sir.

And I can specifically tell that you're outside. You're doing this for real, you're not just one of those people who puts on a front and fakes it. And so I would say that my marketing of this podcast is doing exactly what I'm saying.

It will attract certain kinds of people, and it will repel others. For example, if you're the kind of person who cares that I'm out of breath when I'm when I'm doing this, you're probably He's not in my target market, I'm glad you're getting a lot of value out of it.

But if, if you can't overlook that fact, well, then I probably can't help you and serve you at a deeper level, simply because our personalities don't gel in that way. And this relates 100% to the way you market your music.

For example, if you are an easygoing type of person, you most likely will attract easygoing customers. And to me that's, that's the type of customer that I want to attract somebody who can book me who is easy going, Oh, that was a really big lightning strike.

We'll see how long that takes. So I want to attract easygoing customers because Oh, crap, I gotta get inside. Because they're not going to complain, and demand their money back and that kind of thing.

So I want to track easygoing people. I don't want to attract high maintenance people. And I think because I'm easy going. I'm going to repel high maintenance clients, which is a good thing.

So that is all the time I have because I don't want to get struck by lightning while I'm recording this podcast. Mostly because it wouldn't save and then you wouldn't get to hear me getting struck by lightning.

So, that being said, thanks for tuning in to another episode of The Gigging Musician Podcast. By the way, don't forget to get your gig vault at FulltimeMusicAcademy.com/venues

And remember, "You are just one gig or one lightning strike away!". Bye, everybody.