Primary Blog/Gigging Musician Podcast/Episode 216 - Believing in Your Music: The Key to Booking Success

Episode 216 - Believing in Your Music: The Key to Booking Success

Wednesday, January 17, 2024

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Episode Recap

In this episode, Jared Judge delves into the crucial aspect of belief in one's musical product on the Gigging Musician Podcast. He emphasizes the importance of musicians believing in their music's power to change lives, which is essential for consistently booking gigs. Jared recalls a debate with a blues trio musician, highlighting the moral obligation to help clients make informed decisions if one truly believes in the superiority of their musical act. He stresses that belief isn't just about musical excellence but also encompasses the administrative and customer service aspects, ensuring a seamless and enjoyable experience for clients. Jared's insights offer a profound perspective on the significance of self-belief in the success of a musician's career.

Best Quote

"If you believe that your product, your musical product, is life-changing and is the superior option because you believe in it so much, then you actually have a moral obligation to help them make the right choice."


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What's up, gigging pros? It's Jared Judge. Welcome to another episode of The Gigging Musician Podcast. I am once again outside after the gym, and it is 20 degrees, but I was listening to an audiobook.

I've been really digging Alex Hormozi lately, and I started reading his gym launch Secrets book on audible. I'm not a gym owner. I never have plans to be a gym owner.

But I believe in the gold nuggets that we can learn and take away from any material, even if some of the authors' beliefs, we don't agree with. Although Alex is not red flaggy, there are some authors I've read that are red flaggy, but I still take away some good stuff from them.

But one of the beliefs that Alex keeps bringing up in this book that I feel is so important for us as musicians is belief in our music and belief in our product.

So our product is music, but there's a bit more to it than I think most musicians realize is that we have to believe in our musical products ability to change other people's lives.

So much so that if you don't believe in your music's ability to do that, you're going to have a hard time selling your product consistently. And of course, when I say selling your product, I mean booking gigs.

So this reminds me of a conversation I once had with a musician back in the day where he ran a blues trio, and he and I kind of. We didn't get into a fight, but we got into a debate because he did not want to go out and market his music.

And I forget the exact situation, but there was like a client who was debating between his act and somebody else's act, and he did not want to help them make their decision.

He wanted to just, hey, they've seen my videos. They can make their own decision. And I encouraged him to reach out and have a conversation with that person so that he could actually sell his services, but he didn't want to.

He said, you know, if they want to go with the other group, that's totally fine. And yes, it is totally fine, except if you believe that your product, your musical product, is life changing and is the superior option because you believe in it so much, then you actually have a moral obligation to help them make the right choice. Right.

You don't know what goes on underneath the hood of another musical act. Maybe they don't use a tool like BookLive, and the communication is so disorganized and makes for a bad experience for that client that they're stressed out leading up to the day of the wedding.

But you know that your act is not just musically awesome, but administratively incredible and tight so that they'll have a perfect experience.

They'll say that you are the easiest vendor to work with for their wedding, and you believe so much in the superiority of your product, then, yeah, you're doing them a disservice by not helping them make the right choice.

But it really does boil down to belief. So, of course, the first component of belief is you got to believe that your music is excellent, that you really take it to the next level musically, that your music is super appropriate.

It's tuned specifically for the type of event that they're hiring you for. And if you don't believe that, that's where I'd start. It's like, if you want to play corporate gigs, is your act actually appropriate for corporate gigs? And if you don't believe that, you're going to have a hard time selling.

But two, you also have to believe that your act is all of the soft skills, all of that is superior.

I mentioned before, like using BookLive, to me, makes my planning process with a client so smooth and user friendly and fun that I know that I've actually had some people who their other act has canceled on them.

And then they come to me and book me and they say, oh my gosh, the experience of working with you is night and day compared to the other one that I was working with.

It's like, you darn right it is, because I know it. I believe it. So there are other components of belief that you could have, but those, to me, are like the main two.

When it comes to booking and playing private events, is your act actually tuned for those specific types of private events? Not every gig.

A gig is not just a gig. That was one of the first episodes I ever recorded was a gig is not a gig.

It is a wedding to somebody, it is a funeral to somebody else. It is a 50th birthday party for somebody else. It is a corporate event launching a new product to somebody else.

And your act can specifically serve different types of events, and you have to serve them differently. So you have to believe in your ability to do so. And then second is your ability as a band leader, as a client, customer service person, as a marketer.

And all of those things form the basis of your belief. So my encouragement to you is, if you don't believe in yourself, look inward, think about those two criteria.

And how can you get to a point where you believe so deeply in what you do that it makes it a no brainer to sell.

And then you actually believe that I have to help these people make the right decision. Otherwise they're going to suffer in the long run because I didn't help them. So that's it for now.

Thanks for tuning into a short episode of The Gigging Musician Podcast, by the way. Get your free copy of The Gig Vault at and remember, "Your music will not market itself!".

​Take care, everybody.

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Episode 231 - Leadership in the Music Industry: How to Secure High-Profile Gigs and Take Charge of Your Career

Episode 230 - Unlocking the Secrets of Consistent Networking and Modern Sales for Musicians

Episode 229 - The Power of Networking and Recommendations in the Music Industry

Episode 228 - Navigating the Gig Economy: Venue Tours, Expos, and the Power of Numbers

Episode 227 - Strategic Moves: Venue Tours, Expos, and Unexpected Gigs

Episode 226 - Maximizing Gigs: New Tools for Tracking Success and Boosting Bookings

Episode 225 - Unlocking Gigs: Venue Tours and Strategic Partnerships

Episode 224 - A Day in the Life: Venue Tours, Unexpected Gigs, and Networking Wins

Episode 223 - Landing Gigs Post-Wedding Expo: A Musician's Success Story

Episode 222 - Navigating the Wedding Expo Scene: A Musician's Journey to Success

Episode 221 - Maximizing Success at Wedding Expos: A Musician's Guide

Episode 220 - Unlocking High-End Gigs: Venue Tours and Virtual Assistant Strategies

Episode 219 - Maximizing Your Music Career: The Power of a Personal Assistant

Episode 218 - Unlocking High-End Gigs: A Musician's Guide to Preferred Vendor Success

Episode 217 - Gigging Musician Podcast: Joe Deninzon Interview


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