In this episode, Jared breaks down why musicians who promote themselves only as artists often struggle to generate real revenue. The key insight? If you want to charge premium rates, you need to position yourself as a high-end service, not just a performer.

Using Apple vs. Google Chromebook as an analogy, Jared explains that the difference isn't just in pricing—it's in how you present yourself, who you target, and what experience you promise to deliver.

You can buy a Chromebook for $100. But you can't buy anything on Apple's website for less than $999. The difference? Apple sells an experience. They focus on benefits, not just features. Their website feels expensive because they've invested in making it look and feel premium.

When you play a bar for $100/person, you're basically selling Chromebooks. You have to work constantly just to make ends meet—four, five, six nights a week. And the worst part? The bar doesn't really value what you do. You're just "background music."

But high-end clients—corporate event planners, wedding coordinators, nonprofit gala organizers—they're not buying Chromebooks. They're buying the Apple experience.

High-end clients want you to create an experience that enhances the atmosphere of their event so that every guest experiences something completely different than their day-to-day lives. They want to create memories that guests will talk about for years to come.

Listen to Episode 293 on Buzzsprout: https://www.buzzsprout.com/1719163/episodes/18514089

If you want help marketing yourself as a high-end act, book a free call with Jared at fulltimemusicacademy.com/call and get a custom game plan.

Remember: Your music won't market itself.